Reviews are an important part of your local presence. Not only do reviews positively impact your position on local map results but consumers are more likely to trust a business with recent reviews.
How do you get more reviews?
Ask Your Customers
This may seem obvious but any interaction with a customer is an opportunity to ask for a review. Make sure every interaction ends with a request for a review
Make Reviews Easy
Do not create any barrier to leaving a review. Keep the instructions simple and make it easy for customers to find a way to leave your reviews. Link directly to the desired review page, start with Google + then extend to other channels.
Remind Past Clients
Set up an automated email to remind customers reviews are valuable to your business. Do not request positive feedback but ask for a candid review in order to improve your business.